Strategy

Branding a Santa Fe Spice Shop

James Glover • June 17, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Kate Wheeler and Savory Spice Shop Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding a spice shop here in Santa Fe, New Mexico. Joining us on the show was Kate […]

Happy with Your Brand Identity?

James Glover • June 16, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a quick look at your brand identity and asking whether or not you should think about changing it. Brand identity is how you want to be perceived in the market by your customers. It’s comprised of such things at […]

Getting Customers to Share Brand Moments Via Social Media

James Glover • June 9, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a way to enhance your brand and business by empowering your followers to share their customer moments through User Generated Content. In previous Once a Day Marketing blogs we’ve discussed the growth of smart phones with cameras, the […]

Branding a Property Management Firm

James Glover • June 3, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Kokopelli Property Management in Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding for a property management company. Joining us in the studio were Ryan Goodman CMO of Kokopelli […]