Strategy
New Life for a Venerable Brand
Listen to our featured Those Branding Guys radio show podcast: David Setford and the Spanish Colonial Arts Society Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance ensuring your brand is updated to continue to attract new customers. Joining us […]
The Best Pricing Strategies – Part 2
Once a Day Marketing™ featured video blog: Pricing Strategies – Part 2 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are continuing our look at pricing with a review of four additional strategies. Key factors that come into play when evaluating pricing strategies are the uniqueness of your product […]
Create Video to Promote Your Brand
Listen to our featured Those Branding Guys radio show podcast: Richard Holcomb Cliffdweller Digital and New Mexico True Television Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of video production for your business. Joining us on the show was Richard […]
Community Branding: More Important Than Ever
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing […]
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