Strategy

New Mexico’s Film Industry On The Rise

James Glover • September 16, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: New Mexico Film Industry On The Rise Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how the state of New Mexico is capturing national market share in the film and television […]

Branding Tip: Choose Your Name Wisely

James Glover • September 15, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason, these four companies are […]

Branding Expectations for Authors

James Glover • September 9, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Author Daniel Gibson and Branding a New Book Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tactics and strategy for the author of a new book to consider. Joining us on […]

Truth in Advertising

James Glover • August 25, 2014 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of creating the right expectations for your customers through your advertising. There is an absolutely brilliant metaphor for advertising that I want to share with you. I wish I had thought of it, however, credit goes […]