Strategy
Considerations When Rebranding
Listen to our featured Ask Those Branding Guys radio show podcast: The New Hat Baking Company and Amber Davis Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company in the process of re-branding. Joining us on […]
Ensuring High Esteem for Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at an essential component of brand stature: esteem. The Y&R Brand Asset Model addresses brand stature and brand strength, two critical components of a Power Brand. (I recommend you take a moment to study more about the Y&R Brand […]
Branding Chat with Bunnies by the Bay
Listen to our featured Ask Those Branding Guys radio show podcast: Jeanne-Ming Hayes, president, Bunnies by the Bay Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a company that desires to enable its customers to “give glad […]
Marketing a Unique Growing Container
Listen to our featured Those Branding Guys radio show podcast: Awesome Harvest Modular Growing Pot Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed marketing and branding for a unique growing container. Joining us on the show were Sattva Ananda and John […]
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