Strategy

Mobile Ads – The Latest Marketing Trend

June 1, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we’re going to look at a new reported prepared by Mary Meeker of KPCB, a Silicon Valley venture capital firm. In the 2015 Internet Trends Report released last week, Meeker provided a few reminders of just how large the social media audience […]

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Creating Brand Love

May 26, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of customers loving your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over […]

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Branding The Big Texan Steak Ranch

May 19, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: The Big Texan Steak Ranch Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show AskThose Branding Guys™, we discussed branding strategy for a well-known restaurant. Today Those Branding Guys celebrated their 100th show. We received numerous congratulatory […]

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Branding a Business News Publication

May 11, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Albuquerque Business First Publisher Ian Anderson Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy for a business news publication. Joining us on the show was Ian Anderson, Publisher […]

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