Strategy
Branding WGN America’s Manhattan TV Series
Listen to our featured Ask Those Branding Guys™ radio show podcast: WGN America’s Manhattan TV Series Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of the WGN America television network. Joining us on the show was Brian Dollenmayer […]
Branding Cheesemongers of Santa Fe
Listen to our featured Ask Those Branding Guys™ radio show podcast: Cheesemongers of Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a unique retail shop. Joining us on the show was John Isaac Gutierrez, Co-owner […]
Using PR to Promote Your Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a different way to promote your brand message. Media outlets are constantly seeking new and interesting content to share with their audience. PR, publicity, or Public Relations is the promotion of a news item to the media and […]
Components of Great Ad Copy
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the key components to creating a great print advertisement. The guideline is the 40/40/20 Rule and it’s very straight forward: • 40% of the ad should be about your target audience • 40% describing the offer • 20% […]
Stay Connected