Strategy

Your Branding & Marketing Checklist

January 4, 20160 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today I want to motivate you to review your branding and marketing for the year ahead. This season of New Year’s resolutions is a great time to evaluate the branding and marketing efforts for your business and make adjustments as necessary! Use the ideas […]

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Locally Branding a Nationwide Business

December 22, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Legal Shield Independent Agent Zia Cross Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a national business at the local level. Joining us on the show […]

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Tips to Improve Your Pricing

December 21, 20150 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are reviewing tips that may improve your pricing structure. Pricing your product is much more complex than it appears. There are numerous strategies for setting prices that include discounting, dynamic pricing and newer models featuring no tips. Once you settle on […]

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Branding a Historic New Mexico Inn

December 15, 20150 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Historic Mabel Dodge Luhan House Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a Historic Inn in Northern New Mexico. Joining us on the show was […]

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