Strategy

That Branding Guy: Year in Review

January 16, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we recapped all of the exciting guests who appeared with us in 2017. Our show this week was a look back at our 2017 guests that included branding experts and non-experts, existing brands as well as […]

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Measure the Results of Your Marketing Campaigns

January 9, 20180 Comments

Hello, I’m Marianne Tenenbaum for Once a Day Marketing™. We’re starting the new year looking at measuring results of your marketing campaigns. A popular maxim in process improvement says you can’t improve what you don’t measure. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]

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Sharing the Northern New Mexico Pueblo Culture Experience

January 3, 20180 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed branding and marketing of a Native American cultural center. Joining us on the show was Jake Villarial – Archive Library Manager of the Poeh Cultural Center run by the Pueblo of Pojoaque. The Center […]

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Marketing Channels: Print Still Works

December 20, 20170 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show That Branding Guy™, we discussed the current state of print media. Joining us on the show was Glen Rosales – Freelance Writer and frequent contributor to the Albuquerque Journal, Journal North and Associated Press. Santa Feans may see Glen’s […]

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