Strategy
Value Proposition vs. Discounted Prices
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the need for your company to have a strong value proposition. The proliferation of coupons and product discounts has created a coupon culture among consumers. This is a pitfall for small businesses when they rely on coupons as a […]
Branding the Adobe Rose Theatre
Listen to our featured Ask Those Branding Guys radio show podcast: The Adobe Rose Theatre Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a new Santa Fe Theatre. Joining us on the show were Melissa […]
Branding Skirt Sports Specialty Clothing Retailer
Listen to our featured Ask Those Branding Guys radio show podcast: Skirt Sports CEO Nicole DeBoom Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a specialty clothing retailer. Joining us on the show was Nicole DeBoom – […]
Branding the Liquid Muse
Listen to our featured Ask Those Branding Guys radio show podcast: Natalie Bovis The Liquid Muse Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe mixology professional. Joining us on the show was Natalie Bovis, […]
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