Strategy
Branding the DeLorean Motor Company
Listen to our featured Ask Those Branding Guys radio show podcast: DeLorean Motor Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an iconic brand that is making a comeback. Joining us on the show was James […]
Building an Online Community with Your Customers
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing importance of building an online community with your customers. Now more than ever it is vital to connect with your customers online. Customers and potential customers want to learn about your business, employees and products. Creating an online community […]
Core Competency Can Differentiate Your Company
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking into how to differentiate your brand through core competency. Core competency is the skill or production technique your business employs to deliver value to customers and is the central component of your company’s culture. There are three aspects of […]
Branding Creative Santa Fe
Listen to our featured Ask Those Branding Guys radio show podcast: Cyndi Conn and Creative Santa Fe Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization. Joining us on the show was Cyndi […]
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