Strategy
True Branding for New Mexico
Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico True Podcast Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of the State of New Mexico. Joining us on the show was Rebecca Latham, New […]
Know Your Brand Purpose
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about ensuring customers know why you are in business. Companies generally have a mission and vision statement that are shared internally so management, employees and any other stakeholders know the purpose and values of the company and how they […]
Non-Profit Cooking Up a Great Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Cooking with Kids Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a local organization. Joining us on the show were Lynn Walters, Anna Farrier and Cheryl […]
Are Marketing Results Measuring Up?
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are focusing on measuring results of marketing campaigns. A popular maxim in process improvement says if something isn’t measured, it can’t be improved. This applies to marketing efforts as well. How are you determining the success of your marketing campaigns? Do you […]
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