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Are Mobile Ads Part of Your Marketing Strategy?
Once a Day Marketing™ featured video blog: Marketing with Mobile Devices Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday, and we are looking at using mobile ads for your business. A recent WSJ article on the rise of Facebook’s mobile boom is a strong reminder that advertisers […]
Build Brand Confidence with Guarantees
Once a Day Marketing™ featured video blog: Build Brand Confidence with Guarantees Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are talking about guarantees and how they can enhance your brand and customer confidence. A guarantee is a formal promise that a certain condition will […]
Drive Digital Interaction with Customers
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we’re looking at how well you are driving digital interaction with your customers. The other day I stopped by Sonic Burger and grabbed a lunch on the run. When the car hop brought my meal I noticed a […]
Tell Customers How Your Product Enhances Their Lives
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing how to avoid a common mistake in developing a marketing message. When creating buzz and anticipation for a new product, companies often error by centering their message around how good the product is, rather than […]
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