Promotion

Branding During Holidays

July 3, 20130 Comments

Once a Day Marketing™ featured video blog: Launching a Hallmark Marketing Strategy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing the opportunity to market your brand during holidays. With Independence Day approaching, this is a perfect time for you to develop a marketing […]

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Tough Branding: Don’t Drink and Drive Messaging

June 26, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding a Local DWI Program Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are highlighting our weekly radio weekly show looking at the challenges of branding a tough message: don’t drink and drive. On […]

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Creating Experiences for Your Customers

June 19, 20130 Comments

Once a Day Marketing™ featured video blog: Experiential Marketing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing one of my favorite marketing channels to promote your brand: experiential. Simply put, experiential marketing enables your customers to engage with your product or service through […]

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Why You Need a Personal Brand

June 18, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Personal Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the importance of creating a personal brand. On our radio show Ask Those Branding Guys, we spoke with Tom Becka, renowned author […]

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