Promotion
Bling Can Enhance Impulse Buying
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at how bling (the flashy, ostentatious flaunting of things) can enhance impulse buying. Recently we attended a branding webinar hosted by Guy Kawasaki, a top marketing guru. He shared adding bling to a blog will […]
Be Bold in Your B2B Marketing
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are discussing the importance of being bold with your business to business (B2B) marketing. We recently read a blog that noted how most B2B marketing is bland. The blog even used the phrase boring to boring to […]
Proactively Selling Customer Solutions
Once a Day Marketing™ featured video blog: Pre-selling Solutions to Your Customers Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing pre-selling solutions to your customers. Pre-selling means offering a solution to your customers before they ask for it. The solution is essentially the […]
Why Advertising Frequency is Important
Once a Day Marketing™ featured video blog: Marketing Rule of 27 Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at the Marketing Rule of 27, a fascinating study conducted about 10 years ago. Have you ever wondered how much advertisement you have to […]
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