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Building a Brand Using Google

James Glover • January 28, 2014 • 0 Comments

Listen to our featured Those Branding Guys radio show podcast: Ryan Smith Google Partner Ambassador Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how to brand your business using Google. We spoke with Ryan Smith, Online Marketing Manager with the Ad House […]

Goldilocks and the Three Buzzes

James Glover • January 26, 2014 • 0 Comments

Hello. I’m Jim Glover that branding guy for Once a Day Marketing. Today we are looking at creating the right amount of buzz for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. The goal […]

Choose Your Marketing Words Wisely

James Glover • January 12, 2014 • 0 Comments

Hello. I’m Jim Glover that branding guy for Once a Day Marketing. Today we are looking at the importance of choosing the words for your marketing message wisely. The old adage that a picture is worth a 1,000 words is so true today given smart phones, digital cameras and social media sites like YouTube, Instagram, […]

Hot Digital Topic – User Generated Content (UGC)

James Glover • December 20, 2013 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are discussing a new digital trend that will impact your social media marketing in the future. The proliferation of Facebook, Instagram, Tumblr, Snapchat, Google and Pinterest, along with the enhanced camera capabilities of smartphones, is resulting in […]