Product
The Ranch House – a Smokin’ Hot Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Branding The Ranch House Restaurant Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a popular Santa Fe restaurant. Joining us on-air was Josh Baum, owner of […]
How Product Lifecycle Influences Marketing
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]
Los Lunas: a Community That Works
Listen to our featured Ask Those Branding Guys radio show podcast: Los Lunas: a Community That Works Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a New Mexico community. Joining us on-air was Ralph L. Mims, Economic […]
Branding Bold: A Community Perspective
Hello, I’m Jim Glover, “That Branding Guy” at Once a Day Marketing™. Today we are discussing how one community in northeast New Mexico is branding bold. A few years ago Farmington, New Mexico hired my team to develop an overall brand for their community which is located near Four Corners (the intersection of New Mexico, […]
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