Product

Branding Outside Bike & Brew Santa Fe

April 21, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Outside Bike & Brew Event Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an annual event. Joining us on-air was Tim Fowler – Event Director of […]

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Branding Bold: Academy for Technology and the Classics

April 11, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Academy for Technology and the Classics Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of Santa Fe charter school. Joining us on-air was Susan Lumley – Principal […]

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Branding a Global Travel Company for Students

March 7, 20170 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Rustic Pathway for Travel Education Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an education travel company. Joining us on-air was Brielle Friedman, Marketing Director of […]

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Marketing 101: the 7Ps of Marketing – PRODUCT

February 13, 20170 Comments

Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing Part IV in our series on the fundamentals of marketing using the 7Ps with a discussion of Product. When you are creating product strategy, put yourself in the mind of your target audience. The customers and potential customers you are […]

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