Product
Responding to Evolving Markets
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are taking a look at product innovation to expand into new markets. Businesses often find themselves in a position where demand for their product is declining due to economic circumstance, social trends and/or consumer preferences. For example, a car-maker manufacturing heavy […]
New Tour Company Finds Niche in New Mexico
Listen to our featured Ask Those Branding Guys radio show podcast: Turquoise Tours in New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new tour company. Joining us on the show was Lindsay Mapes – […]
True Branding for New Mexico
Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico True Podcast Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of the State of New Mexico. Joining us on the show was Rebecca Latham, New […]
Non-Profit Cooking Up a Great Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Cooking with Kids Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a local organization. Joining us on the show were Lynn Walters, Anna Farrier and Cheryl […]
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