Process
Anything Can Be Branded
Once a Day Marketing™ featured video blog: You Can Brand Anything Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are reminding you that anything can be branded. Having a recognized brand is critical to your business success because customers buy products or services they know […]
Webinars and Online Communication Tools
Once a Day Marketing™ featured video blog: Webinars and Online Communication Tools Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Digital Friday and we are discussing webinars and online conferencing to easily reach your customers. When information is digital there are no boarders. You are able to communicate your […]
Strategic Brand Analysis: Customers
Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Customers Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are launching a three-part series on strategic brand analysis using David Aaker’s model. According to marketing guru Aaker, it’s important to track the market activity of […]
Know Your Customer Mix
Once a Day Marketing™ featured video blog: Understanding Your Customer Mix Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are delving into understanding your customer mix. Do you know what type of customers are buying your product or service? Are you able to define your […]
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