Process
The Consumer Adoption Process
Once a Day Marketing™ featured video blog: 5 Steps of Consumer Adoption Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we’re looking again at Philip Kotler’s work, specifically reviewing the adoption process of consumers. There are five stages to this process: awareness, interest, evaluation, trial and […]
Is Your Web Design Responsive
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we taking a quick look at responsive web sites. If you are already providing a responsive web experience for your site visitors, pat yourself on the back. On the other hand, if you are wondering what a responsive […]
Are Your Ads Reaching Your Target Audience?
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Action Wednesday and we are discussing whether or not your ads are reaching your target audience. In our blog we talk a lot about creating the right brand image in the minds of your customers by sharing a compelling and consistent […]
Taking Your Marketing Off the Beaten Path
Once a Day Marketing™ featured video blog: Off-Trail Marketing Exploration Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are sharing part two of our series on reaching the summit or reaching your marketing goals. Yesterday we talked about taking the well-defined trail and today we […]
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