Process
Reaching That Next Customer
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today I am going to discuss the topic of reaching that next customer. If you are like me it’s hard to determine exactly how a potential new customer discovers your brand and decides to engage your product or service. Sometimes I can pinpoint […]
Small Things Can Make a Brand Big
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are going to share a real life customer service experience to show how the little things can enhance a brand. During a recent stay at the Marriott Fairfield Inn & Suites in Phoenix, Arizona I encountered an employee named Lu who […]
Customer Service: Going the Extra Mile
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are continuing our conversation on enhancing your customer service. There is a small auto dealership in Santa Fe, New Mexico called Great Little Cars. They target many first time car buyers with quality pre-owned cars. Both my daughters have purchased cars […]
Differentiating Through Customer Service
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how great customer service can differentiate a brand. Recently I read a blog by Tricia Morris at Parature, a Microsoft company, that highlighted 5 key words of advice from Sir Richard Branson about customer service and how it […]
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