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How Product Lifecycle Influences Marketing
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]
Plan to Brand Bold in 2017
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how critical it is to plan your branding strategy and follow through on that plan. Strategic planning is critical to the success of your organization. There are hundreds of Once a Day Marketing™blogs sharing advice on a myriad of […]
Powering Up a Solar Brand
Listen to our featured Ask Those Branding Guys radio show podcast: SunPower by Positive Energy Solar Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a growing Santa Fe solar equipment installer. Joining us on the show was […]
Make Your Brand Stand Out
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the fundamental elements to set your brand apart from the crowd. Every business has to stand out from their competitors through differentiating products and services, providing a superior customers experience or being an innovator in the area of business; […]
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