Positioning (Bonus)
Constructing a Home Builders Association Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Area Homebuilders Association Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Home Builders Association. Joining us on-air was Kim Shanahan – Executive Officer […]
The Ranch House – a Smokin’ Hot Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Branding The Ranch House Restaurant Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a popular Santa Fe restaurant. Joining us on-air was Josh Baum, owner of […]
Historic Hotel Embraces Contemporary Branding
Listen to our featured Ask Those Branding Guys radio show podcast: La Fonda on the Plaza, Santa Fe NM Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a historic hotel. Joining us on-air were Jenny Kimball, CEO […]
How Product Lifecycle Influences Marketing
Once a Day Marketing™ featured video blog: Product Life Cycle Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the classic product life cycle introduced by Raymond Vernon in the 60’s and how it still impacts marketing in 2017. Products evolve a lot like people. They are born, […]
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