Positioning (Bonus)
Emotional Branding Captures Commitment
Once a Day Marketing™ featured video blog: Making Memories and Emotional Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing emotional branding. There is a branding rule that reads: If you capture the mind, you gain behavior. If you capture the heart, you […]
Becoming a Certified Benefit Company
Listen to our featured “Ask Those Branding Guys” podcast: Becoming a Certified Benefit Corporation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want to share with you the idea of becoming a certified benefit corporation. On my radio show “Ask Those Branding Guys”, I interviewed […]
Mindshare is Your Marketing Goal
Once a Day Marketing™ featured video blog: Golden Rule: Mindshare = Market Share Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are taking a look at mindshare. You work hard to create a great product or service for potential customers. If these prospects can easily […]
Creating Brand Relevance and Resonance
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday, and we are going to discuss brand awareness. Many companies feel that their product is for everyone and they should market to everyone. The reality is that awareness is not the main element in increasing brand strength; how relevant […]
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