Positioning (Bonus)
B Corp: Is it Right for Your Business
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we are discussing the concept of social enterprise and whether or not it is a positioning to consider for your brand. A social enterprise is a company or organization that uses common business strategies to drive improvement in the environmental or human […]
Marketing 101: the 7Ps of Marketing – POSITIONING
Hello, I’m Jim Glover, “That Branding Guy” for Once a Day Marketing™. Today we’re sharing a bonus – Part VIII in our series on the fundamentals of marketing using the 7Ps with a discussion of Positioning. Positioning is an essential first step in creating a brand and it’s important that it be established prior to […]
Branding a Global Travel Company for Students
Listen to our featured Ask Those Branding Guys radio show podcast: Rustic Pathway for Travel Education Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of an education travel company. Joining us on-air was Brielle Friedman, Marketing Director of […]
Arizona Chile Roasters – a Fiery Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Giery Brand: Arizona Chile Roasters Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a business that manufacturers a product that is key to the chile industry. […]
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