Positioning (Bonus)
Shaping Your Brand’s Personality
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at your brand’s personality. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something that draws your friends to […]
New Life for a Venerable Brand
Listen to our featured Those Branding Guys radio show podcast: David Setford and the Spanish Colonial Arts Society Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance ensuring your brand is updated to continue to attract new customers. Joining us […]
Community Branding: More Important Than Ever
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing […]
Writing a Book Enhances Your Brand
Listen to our featured Those Branding Guys radio show podcast: Tanya Hall, CEO, Greenleaf Book Group Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how authoring a book enhances your brand. Joining us on the show was Tanya Hill, CEO of Greenleaf […]
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