Positioning (Bonus)
Making a Meaningful Brand Stand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are asking you about your company brand stand. Not sure what a brand stand is? Try answering the following question: What is something your brand is standing up for? As an example, look at this picture of this special edition University […]
Branding an Innovative New Product
Listen to our featured Those Branding Guys radio show podcast: The Branding of Heavenly Fodder Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding for an innovative new company. Joining us on the show were Rebecca Flores and Mark Evanko, owners and […]
New Mexico’s Film Industry On The Rise
Listen to our featured Those Branding Guys radio show podcast: New Mexico Film Industry On The Rise Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how the state of New Mexico is capturing national market share in the film and television […]
Branding Tip: Choose Your Name Wisely
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason, these four companies are […]
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