Positioning (Bonus)
Branding a New Gourmet Pub
Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding The Loyal Hound Pub Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a new local restaurant. Joining us on the show were Dave Readyhough and […]
An International Take on Branding
Listen to our featured Ask Those Branding Guys™ radio show podcast: The Brands of Russia and President Vladimir Putin Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed how governments are using branding to shape their political images. Joining us on the […]
Capturing the Latino Market
Listen to our featured Ask Those Branding Guys™ radio show podcast: Javier.LA – Latino Branding Experts Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with a focus on the Latino market. Joining us on the show were Javier Samudio, Founder, […]
Is Rebranding Worth the Risk?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at risks and rewards of rebranding your company. There are many circumstances that may prompt a company to rebrand including use of a name that is too common or confusing or even a name that has taken on another […]
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