Positioning (Bonus)
Brands That Might Sunset in 2016
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brands that may not survive in the year ahead. We have discussed numerous times that to remain successful a brand has to be unique, relevant and resonate with their customers and potential customers. Another key element to brand […]
Locally Branding a Nationwide Business
Listen to our featured Ask Those Branding Guys™ radio show podcast: Legal Shield Independent Agent Zia Cross Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a national business at the local level. Joining us on the show […]
Branding a Historic New Mexico Inn
Listen to our featured Ask Those Branding Guys™ radio show podcast: Historic Mabel Dodge Luhan House Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a Historic Inn in Northern New Mexico. Joining us on the show was […]
How Bold is Your B2B Marketing?
Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today we are discussing the importance of being bold with your business to business (B2B) marketing. There is a commonly-held misconception that B2B marketing doesn’t need to be glitzy or bold; that brave, brash and bold marketing is reserved only for business to […]
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