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Make Your Brand Stand Out

September 19, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the fundamental elements to set your brand apart from the crowd. Every business has to stand out from their competitors through differentiating products and services, providing a superior customers experience or being an innovator in the area of business; […]

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Shaping a Brand’s Personality

September 11, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how you can shape the personality of your brand. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something […]

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New Tour Company Finds Niche in New Mexico

August 24, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Turquoise Tours in New Mexico Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing with a new tour company. Joining us on the show was Lindsay Mapes – […]

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True Branding for New Mexico

August 10, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico True Podcast Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of the State of New Mexico. Joining us on the show was Rebecca Latham, New […]

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