Physical Evidence

Branding Joseph’s Lite Cookies

James Glover • March 24, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Joseph’s Lite Cookies with Joseph Semprevivo Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a national cookie manufacturer. Joining us on the show was Joseph Semprevivo, […]

National Brands Are Making Communities Homogenous

James Glover • March 23, 2015 • 0 Comments

This is Jim Glover, That Branding Guy and Marianne Tenenbaum, branding strategist, for Once a Day Marketing™. Today we are taking a look at how popular national brands are impacting the individuality of community brands. In our blogs we frequently stress the importance of a brand being unique, compelling and believable to ensure it clearly […]

Branding a New Gourmet Pub

James Glover • March 17, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Branding The Loyal Hound Pub Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing for a new local restaurant. Joining us on the show were Dave Readyhough and […]

Branding New Mexico’s Rail Runner Commuter Train

James Glover • February 10, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Mexico Rail Runner Commuter Train Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding with the New Mexico Rail Runner. Joining us on the show was Jay Faught, Marketing […]