People
What Is Your Brand Personality?
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are looking at brand personality. When colleagues think of you, what comes to mind? Are you seen as smart, friendly, adventurous, trustworthy or engaging? Your personality traits are what draw people to you; the same is true of the brands we embrace. […]
How’s Your CX (Customer Experience)?
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the importance of customer experience (commonly referred to as CX) for individuals engaging with your business. Once a customer arrives at your story or website, the process they go through to make a purchase is the customer experience. It includes […]
Branding Santa Fe School of Cooking
Listen to our featured Ask Those Branding Guys™ radio show podcast: Santa Fe School of Cooking Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding strategy with the iconic Santa Fe School of Cooking. Joining us on the show were Nicole […]
Creating Brand Love
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of customers loving your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over […]
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