7Ps of Marketing

Crafting a Winning Culture Part 2

December 3, 20130 Comments

Once a Day Marketing™ featured video blog: Building a Winning Culture Part 2 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Its Recon Thursday and we are concluding our series with Part 2 of crafting a winning culture. The idea for this blog came from Jim Stengel’s book “Grow: How Ideals […]

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Crafting a Winning Culture Part 1

December 3, 20130 Comments

Once a Day Marketing™ featured video blog: Building a Winning Culture Part 1 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are beginning a two part series on building a winning culture. Many companies, such as Apple, have a great winning culture. I am going […]

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Maintaining Brand Continuity

December 2, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Author Anne Hillerman Spider Woman’s Daughter Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing continuing the legacy of a popular brand. On our radio show Ask Those Branding Guys, we spoke with […]

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Allocating Marketing Resources

December 2, 20130 Comments

Once a Day Marketing™ featured video blog: Is Your Brand a Cash Cow Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and today and we are discussing the Boston Consulting Group Growth-Share Model of where to allocate marketing resources. BCG created this growth-share model in 1970 but […]

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