7Ps of Marketing
Disney and the Mouse That Roars
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at The Walt Disney Company and why their brand continues to be loved by their fans. The Walt Disney Company was selected by Yahoo Finance as the company of the year of 2013. Intrabrand chose Disney as one of […]
Power Branding for Success
Listen to our featured Those Branding Guys radio show podcast: Author Steve McKee and Power Branding Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed power branding and how to leverage the success of the world’s best brands. Joining us in the studio […]
Making Your Brand Look Great
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of always making your brand look great. Oklahoma City is running a television campaign that makes their community look fantastic. The visual images in the spot are appealing, exciting and create very positive impressions about their brand. […]
Spotlight on Brand Building
Listen to our featured Those Branding Guys radio show podcast: Author Tsufit and Step Into the Spotlight Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Those Branding Guys, we discussed how to get your brand noticed. We spoke with Tsufit, award winning author of “Step Into the […]
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