7Ps of Marketing
Branding the Oregon Ducks
Listen to our featured Ask Those Branding Guys radio show podcast: Craig Pintens and the University of Oregon Brand. On our radio show Ask Those Branding Guys, we discussed the meteoric rise of a national sports team brand. Joining us on air was Craig Pintens, Senior Associate Athletic Director / Marketing and Public Relations for […]
Customer Service: Going the Extra Mile
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are continuing our conversation on enhancing your customer service. There is a small auto dealership in Santa Fe, New Mexico called Great Little Cars. They target many first time car buyers with quality pre-owned cars. Both my daughters have purchased cars […]
Best Practices for Regional Branding
Listen to our featured Those Branding Guys radio show podcast: Ken Rogers and Automation Alley Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding of a major metropolitan area. Joining us on air was Ken Rogers, Executive Director of Automation Alley. […]
Differentiating Through Customer Service
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how great customer service can differentiate a brand. Recently I read a blog by Tricia Morris at Parature, a Microsoft company, that highlighted 5 key words of advice from Sir Richard Branson about customer service and how it […]
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