7Ps of Marketing
Is Your Brand Unique, Compelling and Believable?
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at a small business in Victoria, Canada that understands the vital elements of a strong brand. I often talk about how important it is to ensure your brand is unique, compelling and believable. On a recent trip to Canada […]
Use PR to Promote Your Brand
Listen to our featured Those Branding Guys radio show podcast: Managing a Publicity Campaign with JLH Media Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of newsworthy content when creating PR material. Joining us on the show was Jennifer […]
Shaping Your Brand’s Personality
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at your brand’s personality. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something that draws your friends to […]
Creative Marketing
Love this phrase. Very creative marketing for a shoe repair company.
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