7Ps of Marketing

Copywriting: Be True to the Brand

September 23, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: Autumn Tompkins and Ink Well Copy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed the importance of creating copy for advertising that was true to the brand. Joining us on the […]

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Consider Tumblr for Your Brand

September 22, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at social media marketing with a discussion of Tumblr and whether or not it is a good fit for your marketing campaigns. Tumblris a blog platform for self-expression and celebrating creativity where users post video, audio and text content. […]

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New Mexico’s Film Industry On The Rise

September 16, 20140 Comments

Listen to our featured Those Branding Guys radio show podcast: New Mexico Film Industry On The Rise Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed how the state of New Mexico is capturing national market share in the film and television […]

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Branding Tip: Choose Your Name Wisely

September 15, 20140 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at brand naming conventions. When I mention Apple, Nike, Google and Amazon, what comes to mind? Of course, you instantly conjure up thoughts of amazing products and services offered by these top-notch brands. The reason, these four companies are […]

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