7Ps of Marketing
Making Customers Smile
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at how simple things can make your customers smile. Every time you make your customers smile, you are creating favorable impressions in their minds about your brand. Smiles might be generated by the quality of your product, value proposition, […]
Which Advertising Agency is Right for You?
Once a Day Marketing™ featured video blog: Selecting Your Advertising Agency Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at outsourcing marketing support for your company, specifically focusing on advertising agencies. Advertising agencies will create your branding and marketing and may also act as your media buyer. […]
Branding a Unique Pharmacy
Listen to our featured Ask Those Branding Guys radio show podcast: Branding Nambe Drugs Pharmacy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing for a unique Northern New Mexico Pharmacy. Joining us on the show was Tom Lovett, […]
You Should Be Using Proximity Marketing
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are looking at proximity marketing. I read an article recently by Forbes contributor Greg Petro on how proximity marketing is becoming a major tactic to drive retail sales. For those of you new to the concept, proximity marketing uses wireless and […]
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