7Ps of Marketing
Branding An Emerging Publishing Company
Listen to our featured Ask Those Branding Guys™ radio show podcast: Upland Avenue Publishing Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing of a new self-publishing company. Joining us on the show was April Sheris of Upland Avenue […]
Create Anticipation for Your New Product
Hello. I’m Jim Glover that branding guy for Once a Day Marketing™. Today we are looking at creating the right amount of attention for the introduction of a new product or service. Generating buzz or hype is a great way to create anticipation and excitement for customers around the launch of something new. Many companies […]
National Brands Are Making Communities Homogenous
This is Jim Glover, That Branding Guy and Marianne Tenenbaum, branding strategist, for Once a Day Marketing™. Today we are taking a look at how popular national brands are impacting the individuality of community brands. In our blogs we frequently stress the importance of a brand being unique, compelling and believable to ensure it clearly […]
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