7Ps of Marketing
Is Personal Preference Dictating Your Marketing Approach?
Hello, I’m Marianne Tenenbaum, Branding Strategist for Once a Day Marketing™. Today we’re discussing whether or not your preferences are preventing you from using the best marketing channels to distribute your message. If you are selecting marketing channels for your advertising based on the way you like to receive a marketing message, you may not […]
Branding a Unique Bike Shop
Listen to our featured Ask Those Branding Guys™ radio show podcast: Eco Motive Electric Bike Shop Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™,we discussed branding strategy for a new bike shop. Joining us on the show were Pam Sawyer and Dan Jeffre […]
Mobile Ads – The Latest Marketing Trend
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we’re going to look at a new reported prepared by Mary Meeker of KPCB, a Silicon Valley venture capital firm. In the 2015 Internet Trends Report released last week, Meeker provided a few reminders of just how large the social media audience […]
Creating Brand Love
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of customers loving your brand. The Beatles once sang “All you need is love.” This is certainly true when it comes to brands. If customers love a brand they will be loyal, seek it out repeatedly over […]
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