7Ps of Marketing

Is Social Enterprise Right for Your Brand?

James Glover • September 20, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the concept of social enterprise and whether or not it is a positioning you should consider for your brand. A social enterprise is a company or organization that uses common business strategies to drive improvement in the environmental or human […]

Branding a Santa Fe Videographer

James Glover • September 15, 2015 • 0 Comments

Listen to our featured Ask Those Branding Guys™ radio show podcast: Story Maker Videographer Bobby Levin Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed branding and marketing with a Santa Fe videographer. Joining us on the show was Bobby Levin, owner […]

How’s Your CX (Customer Experience)?

James Glover • September 14, 2015 • 0 Comments

Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are discussing the importance of customer experience (commonly referred to as CX) for individuals engaging with your business. Once a customer arrives at your story or website, the process they go through to make a purchase is the customer experience. It includes […]

Make Your Brand Strong

James Glover • September 8, 2015 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are reviewing an old Young & Rubicon (Y&R) model specifically looking at brand strength. Y&R determined that there are two elements that make up brand strength, differentiation and relevance: • Differentiation refers to how unique and distinctive a brand is to […]