7Ps of Marketing

The Need for SEO

July 5, 20130 Comments

Once a Day Marketing™ featured video blog: SEO is the Yellow Brick Road Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are going to take a quick look at the importance of search engine optimization or SEO. Search engine optimization allows your company, brand or […]

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Branding During Holidays

July 3, 20130 Comments

Once a Day Marketing™ featured video blog: Launching a Hallmark Marketing Strategy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are discussing the opportunity to market your brand during holidays. With Independence Day approaching, this is a perfect time for you to develop a marketing […]

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Branding a New Chocolate Company

July 2, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Choco Canyon Artisan Chocolate Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing an entrepreneur’s efforts to brand a new chocolate company. On our radio show Ask Those Branding Guys, we spoke […]

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A Brand is Simply Everything

July 1, 20130 Comments

Once a Day Marketing™ featured video blog: A Brand is More Than a Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we will look at the elements that comprise a brand. Many people think a brand is a product. They consider the qualities or attributes […]

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