7Ps of Marketing

Delivering the American Dream

August 14, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Action Wednesday and we are continuing our series on place branding and delivering the American Dream. On Monday we introduced the American Dream Composite Index, a robust measure of American sentiment developed by Xavier University that tracks the ability of a […]

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Branding a Top Destination Resort

August 13, 20130 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Branding Bishop’s Lodge Resort Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and we are discussing the branding of a top destination resort. On our radio show Ask Those Branding Guys, we spoke with Richard Verruni, […]

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Marketing the America Dream

August 12, 20130 Comments

Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Smart Monday and we are looking at marketing the American dream. We are big believers that you can brand anything, whether person, place or thing. This past week we attended the 2013 Rural Forum, New Mexico’s top economic development conference, and […]

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Exploring Social Media Marketing – Instagram

August 9, 20130 Comments

Once a Day Marketing™ featured video blog: 5 Social Media Predictions Instagram is a social networking community that allows users to share life’s moments with a simple photo or short video. Currently, the Instagram app is available only for mobile devices (e.g. iPhone, Android). Once an account is created, users establish a profile and choose […]

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