Knowledge

An Innovative Product Takes Flight

James Glover • July 28, 2016 • 0 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Innovative Hummeze Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed creating the brand and marketing of a new product. Joining us on the show was Rebecca Evanko. She and […]

Social Media: Where Content is King

James Glover • July 25, 2016 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are talking about generating content to promote your brand and ensure a consistent presence on social media. The concept that “Content is King” is more true now than ever. We are looking at content management and what that means to your […]

Branding Rock Drummer Ben Smith

James Glover • July 20, 2016 • 0 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Ben Smith Music Company Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a rock musician. Joining us on the show was Ben Smith, drummer for the […]

Creating a Community Brand

James Glover • July 11, 2016 • 0 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing the importance of community branding in today’s mobile and social world. It’s easy to think about branding cookies, burgers, running shoes and sports cars. How else would customers know about these brands if there wasn’t a concerted marketing effort […]