Knowledge
A Brand is Like an Elevator
Hello, I’m Marianne Tenenbaum, Branding Strategist, for Once a Day Marketing™. Today we are sharing an example that illustrates how your brand resides in the mind of your customers. We have shared many blogs regarding brand identity, brand image, how a brand resides in the mind of your customer and is comprised of simply everything. […]
3 Keys to a Great Brand
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we review three foundational elements that all great brands have. Every business has to stand out from their competitors through differentiating products and services, providing a superior customers experience or being an innovator in the area of business; preferably all of the […]
Refreshing the New Mexico Magazine Brand
Listen to our featured Ask Those Branding Guys radio show podcast: Award-Winning New Mexico Magazine Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed tourism and the branding of New Mexico with the Editor of the state’s magazine. Joining us on the […]
Branding Spaceport America
Listen to our featured Ask Those Branding Guys™ radio show podcast: SpacePort America Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys™, we discussed re-branding one of New Mexico’s leading edge businesses. Joining us on the show was Tammara Anderton, Director of Business Development […]
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