Inspiration

Branding an Energetic Non-Profit

September 30, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: New Energy Economy Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe non-profit organization focused on promoting renewable energy. Joining us on the show […]

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Great Design Enhances Your Brand

September 26, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how important it is that customer encounters with your brand are visually appealing, send the message you want to convey and provide instant recognition of the brand. Visual cues about your company and brand are essential for customers to […]

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High Spirited Branding

September 21, 20160 Comments

Listen to our featured Ask Those Branding Guys radio show podcast: Santa Fe Spirits Hello, I’m Jim Glover, That Branding Guy, forOnce a Day Marketing™. On our radio show Ask Those Branding Guys, we discussed branding and marketing of a Santa Fe distillery. Joining us on the show was Adam Vincent, Marketing Manager of Santa […]

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Shaping a Brand’s Personality

September 11, 20160 Comments

Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today we are discussing how you can shape the personality of your brand. When your friends think of you, what comes to mind? Do they see you as friendly, helpful, adventurous, cheerful, trustworthy, engaging? Each trait is part of your personality and something […]

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