Smart Monday
A Case for a Social Media Campaign
Once a Day Marketing™ featured video blog: Once a Day Marketing: Day 150 Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at the importance of developing a social media campaign. Today Once a Day Marketing™ will surpass 15,000 YouTube views for our branding […]
Branding Precedes Marketing
Once a Day Marketing™ featured video blog: Branding vs. Marketing – No Chicken and Egg Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we taking a look at branding vs. marketing. Last week I had the opportunity to present to the New Mexico Green Chamber of […]
A Brand is Simply Everything
Once a Day Marketing™ featured video blog: A Brand is More Than a Product Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we will look at the elements that comprise a brand. Many people think a brand is a product. They consider the qualities or attributes […]
A Look at 5 Marketing Philosophies
Once a Day Marketing™ featured video blog: Kotler’s 5 Marketing Philosophies Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are discussing marketing guru Philip Kotler’s work on five different philosophies for introducing a product into the market place Sometimes there is a product looking for […]
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