Recon Thursday
Using Signage to Enhance Customer Experience
Once a Day Marketing™ featured video blog: Enhancing Customer Experience Using Signage Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are looking at how business signage can dramatically enhance customer experience. How many times have you been frustrated when a business doesn’t have adequate signage […]
Strategic Brand Analysis of Your Company
Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Self Evaluation Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are concluding our three-part series on strategic brand analysis using David Aaker’s model. In part 3 we look at self-analysis. There are five components to […]
Strategic Brand Analysis of Your Competitors
Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Competitors Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are continuing our three-part series on strategic brand analysis using David Aaker’s model. Today in part 2 we look at competitors. The two components of competitor […]
Strategic Brand Analysis: Customers
Once a Day Marketing™ featured video blog: Strategic Brand Analysis: Customers Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Recon Thursday and we are launching a three-part series on strategic brand analysis using David Aaker’s model. According to marketing guru Aaker, it’s important to track the market activity of […]
Stay Connected