Day of the Week

Understanding Your Customer Loyaltyscape

James Glover • November 17, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Do You Know Your Cutomer Loyaltyscape Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are sharing our model to categorize the loyalty of your customers. There are numerous, very technical ways to zero in on the buying behavior […]

Be a Top Social Business

James Glover • November 15, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Becoming a Social Business Hello. I’m Jim Glover that branding guy with Once a Day Marketing™. Today is Digital Friday and we are continuing our conversation on the importance of being a social business. Becoming a social business is more than just using social media channels like twitter […]

Choosing the Right Branding Consultant

James Glover • November 13, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Selecting Your Branding Consultant Hello, I’m Jim Glover, That Branding Guy for Once a Day Marketing™. Today is Recon Thursday and we are continuing our series about outsourcing branding and marketing support for your company with a discussion around Branding Consultants. In Part I we examined assessing whether […]

Building Your Marketing Action Plan

James Glover • November 12, 2013 • 0 Comments

Once a Day Marketing™ featured video blog: Developing Your Marketing Action Plan Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Action Wednesday and we are discussing the importance of creating a good marketing action plan. The marketing action plan (MAP) is a valuable tool to identify the critical marketing […]