Day of the Week
Enhance Your Brand with Public Speaking
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing. Today is Action Wednesday and we are going to discuss the importance of becoming a public speaker. One of the best ways I’ve found to enhance my own personal brand is seeking public speaking engagements. There are many organizations in need of professionals […]
Crisis Management and Your Brand (Strategic Tuesday/Process)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Strategic Tuesday and I want you to think strategically about crisis management. Yesterday on our radio show “Ask Those Branding Guys” guest Stefan Dill from Dill Communications shared with us the importance of having a crisis plan in place should some […]
Are Customers Recalling Your Brand? (Smart Monday/Positioning)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Smart Monday and we are looking at brand recognition and recall. Brand recognition means potential customers have some understanding of your brand even if they don’t know where that awareness came from. Recall is when customers can actually name your brand […]
CBS Sports Slam Dunks NCAA Tournament Online Coverage (Digital Friday/Process)
Hello, I’m Jim Glover, That Branding Guy, for Once a Day Marketing™. Today is Digital Friday and we are going to give a big shout out to CBS Sports. For college basketball fans this is a great time of the year. The NCAA Tournament is underway to determine the #1 team in the nation. These […]
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